Commercial Advertising

Advertise on the Northamptonshire Childminding Association website and reach potential customers throughout Northamptonshire and beyond. We have 1,000 registered childminders in the county and there are over 65,000 nationwide. On average each childminder cares for 5 children so this is a huge potential market for you to reach.

Our website is also used by nannies, new parents looking for childcare, pre-schools, nurseries, schools, students - even more potential clients!

Positioning

There are two highly visible advertising slots on all NCA website pages. These can be booked either as one standard single leaderboard advert at the top of each page or one standard medium rectangle advert at the bottom right of each page. The leaderboard is the more visible of the two slots and therefore prices for this are higher.

Your advert will appear in rotation throughout the website on all pages accessed by users. We are limiting the number of adverts accepted for each slot to a maximum of 10 and you will have a one in ten view rate. Early responders will have a higher view rate until all slots are sold.

Pricing

For all adverts there is a minimum 3 month subscription period and a discounted rate of 12 months for the price of 10 if you pay annually. You can change the content of your advert at any time during the year at no additional cost.

Banner leaderboard advert

  • 3 months £45.00
  • 6 months £90.00
  • 9 months £135.00
  • 12 months £150.00

Standard square advert

  • 3 months £30.00
  • 6 months £60.00
  • 9 months £90.00
  • 12 months £100.00

Technical spec

* All artwork should be in JPG, PNG, or GIF format.
* Animated GIF files are allowed but no Flash
* All files should be less than 100KB
* The standard leaderboard advert will be 278 pixels X 90 pixels
* The standard medium rectangle advert will be 300 pixels X 250 pixels

Contact us by email or phone 0845 838 3724 to discuss placing your advert with us. For a small additional cost, we can produce your advert for you.

Advertising Policy

NCA is a registered charity (1047565) and as such has a responsibility to ensure that any advertising / promotions that it accepts comply with the guidelines laid out by the Internet Advertising Bureau (IAB), as well as the principles laid out by the British Code of Advertising and Sales Promotion. The core principles of these codes are that advertisements should be:

  • Legal, decent, honest and truthful
  • Prepared with a sense of responsibility to consumers and to society
  • In line with the principles of fair competition generally accepted in business

NCA will not accept advertising that is seen to be misleading or where the product or service being advertised is not clear. NCA expects brands advertising with us to have a good record on environmental and employment issues, good customer relations and to be family-friendly.

All advertising is subject to NCA’s final approval. NCA reserves the right to refuse advertising for any reason without explanation, and requires that advertising should not in the reasonable opinion of NCA be inappropriate or objectionable
Displaying an advertisement does not mean that NCA endorses or recommends the advertiser’s goods or services. NCA is not responsible for the quality or reliability of the product or services offered but we will never knowingly run an advertisement that is untrue or fraudulent.

NCA reserves the right to review the advertising price at any time for new or repeat adverts placed.

www.babysdays.com