Market Research
Market research is essential to ensure the viability of your childminding business
Use existing information -
- what other provision is in the area? (nurseries, Out of School clubs, childminders)
- Find out what they charge and what those charges include
- Use Yellow Pages, Families Information Service, NCA website and local knowledge to find out the competition
Who will be your customers?
- Find out about large employers in your area
- Is there a large retail complex or office complex in the area?
- What hours do employees work?
What is the level of demand?
- What is the general area like?
- Are there lots of new housing estates aimed at families?
- Are you close to lots of schools?
- Are there any large day nurseries nearby?
- Are lots of Out of School clubs nearby?
- Need to tailor what you offer to what is needed
Simple Surveys
- Either ask existing parents what they like best about your service or create a simple survey sheet to distribute in the area
- Keep the survey as short as possible and make sure you make it easy to return
Act on the feedback obtained
- Act on any information you gain from your market research
