Marketing - Price

The price of your service is what you charge your customers. You may decide to have a fully inclusive price or a basic price with extra charges for food etc.

Many childminders choose not to advertise their actual fees - but meet with parents to discuss the service being offered and what the fees include.

Consider:

• The fees you charge a parent are essential to cover your costs and make a living
• Be aware of what other childminders and other providers in your area are charging
• Parents are looking for value for money, not always the cheapest price
• When advertising, it is recommended that you use terms such as "competitive prices" or "fully inclusive prices" rather than to state an hourly or weekly rate