Marketing - Promotion

How and where do you tell people about your service?

Promoting your business should be an ongoing process to maintain awareness of your service.

For suggestions of ways and places of promoting your service in your area, see NCA's Communication Routes for Successful Marketing handout

Many childminders fill vacancies through "word of mouth" and personal recommendations. In order to earn an excellent reputation as a childminder you can:

• Meet regularly with other childminders who may pass on your contact details
• Aim to be an example of good practice
• Provide a wide variety of experiences for the children in your care
• Be organised so that people can see that you take your job seriously
• Keep up to date with current knowledge of your job through training, reading, newsletters etc.
• Make sure you talk to parents regularly about their child
• Ensure you consider the individual needs of each child and family in the service you offer
• Ask existing parents if they would be happy to provide you with references for potential new parents