Marketing - Unique Selling Point

Offer your potential customers a Unique Selling Point (USP) or a reason for choosing you instead of another childcare provider.

Examples of USP's

  • Hours - flexible or weekend hours available
  • Experience or qualifications you have
  • Location - are you close to major routes e.g. A14 or M1?
  • Resources available e.g. large garden or close to a park
  • Pets - many parents like their children to be around animals - particularly if they do not have pets themselves due to working hours
  • Sport/creative activities - do you excel or specialise in providing these experiences for children?
  • Home cooked meals
  • Experience of caring for children with additional needs
  • Ability to speak another language
  • Collection from school/pre-school/nursery
  • Collection service for parents without transport
  • Anything else that is applicable
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