Why do I need to market my business?

As a Registered Childminder, you are responsible for ensuring that your business is sustainable.

Whether looking to increase income or provide a valuable service to your community, marketing can help you:

• create and maintain awareness of your service
• tell customers you are available and what you can offer
• fill places when children in your care move on
• let people know if your childminding service changes e.g. more services or limited places

Action

To avoid gaps in your income you need to replace each child that leaves

Plan for this shortfall in income

Advertise to fill this gap